Visual Designer. Storyteller. Editor. Researcher.
At Cognizant, I updated their story globally across multi-industry webpages: Consumer Goods, Automotive, Transportation & Logistics, Life Science, Manufacturing, and Healthcare.
Collaborating with a diverse global team, researching data to emphasize each unique industry-based consultative approach to service in technology.
Always Strive. Never Settle. As a storyteller, I identify the emotional message by understanding the user's perspectives with cognitive, emotional, and compassionate empathy.
Below are two design prototypes from a collaboration with product developers—a Glossary of Terms website navigation.
Storytelling is learning about and understanding what brings to life meaningful human stories that express real-world solutions.
JPMorgan Chase and Co.
Graphic Design. Strategy. Research.
An iconography system is a critical part of the product experience. Develop reusable component systems for print, video, and digital. I adhered to the Global Technology Infrastructure organization (GTI) Tech strategy of the Nine-Pillar Colors System in End User Services (EUS — ETE). I produced a better life cycle management of assets and these marketing deliverables.
Prototype Intranet:
Developed a sustainable tool and design for ETE's intranet global marketing organization, here is its prototype.
Graphic Design. Art Direction. Strategy & Research. Print Design.
Below are three projects:
1. Brand SIR’s Charitable Sponsorship New Story. Thank you cards, and office postcards continue the conversation between Real Estate Agents and the new homeowner. Developed a strategy to expand social responsibility.
2. Design Identity for SIR’s Digital Summit Event. Event branding builds stakeholder awareness of advancing digital media marketing distribution options, and new app (Curate) to help navigate a complex and ever-changing business environment.
3. SIR’s New Seasonal Postcards. Research and curate seasonal images to extend SIR’s core brand and update content management systems.
Print Design Strategies: Playbook Series for Realtors: Social Media, 2018. View pdf here.
Graphic Design. Strategy & Research. Event Design. Art Direction.
Identity for SIR’s New Application Curate: digital strategies, print, event components for Sotheby’s London and social media.
Graphic Design. Strategy. Research. Development.
Sotheby's International Realty digital banners and Facebook video shorts.
Graphic Design.
Collaborate with the brand team on several digital projects for a coherent User Experience in the fusion of legacy brands AOL and Yahoo to operate under the name Oath (the new brand for Verizon's $4.5 billion acquisition of Yahoo's digital media division) and other properties. (4/3/17).
Design, develop digital, and print projects for Huffington Post, TechCrunch, Build, et cetera. Transform many points of view into a single focal brand strategy.
Build brands people love. Oath.
Graphic Design. Design Research. UI/UX.
Researched visual languages to create an identity system for a three-day conference experience. The brand message celebrates our unique heritage by recognizing our similarities.
Created visual matrices, research limitations and implications of visual culture theories. Selected three talking points: Culture, Faith, and Leadership.
Bottom 6 square show the design process of discovery, envision, research, synthesis, design and emotion.
Concept Development. Iconography, Art Direction. Motion Design. UI/UX.
This identity system tells MWA’s story of people getting together to be like a "Great Wave" towards green cities. The tri-state coalition is a mix of citizen groups and corporations. The icon waves communicate a holistic partnership of strength, vibrancy, and resiliency.
The YOU CAN concept tags activities around the waterways.
Brand Development. Iconography. Art Direction. Motion Design. UI/UX.
Design Interface (DI) was created to take charge of personal data and ubiquitous computing. Overwhelmed with e-mails, scheduling, health monitors, data security? DI learns a user's unique natural algorithm signature in digital use to reach user’s lifestyle balance.
TAGLINE. Take Charge.
The Digital Interface Application.
DI’s adaptive learning creates geometric algorithm designs that reflect the user's digital activity. Inspired by Gestalt principles of balance and color theory.
Design Facilitator. UI/UX.
Changing perception of MRI brain scan for neuropsychological studies at Columbia via Facebook ads. Social media advertising solves Columbia's online presence targeting subjects ages 20-80 and create a resource list.
Design Methodology | Design Jam
A one-day collaborative sprint session to solve real problems, generate solutions, and test prototypes.
Social Design. Design Research. Transformation Design. Tool-Kit Development.
Department of Environmental Protection (DEP)
Communicate New York City's Green Infrastructure Plan of Bioswales (rain gardens) construction to the public. I used ethnographic methods to understand the need to design a Bioswale Making Project and curriculum for children in neighborhood schools.
Process | Field studies
Location: GreenPoint, Brooklyn's Bioswales.
Contextual Study Video.
Educational Prototype Project.
(six students) Create Case Study.pdf
Research Stakeholders Interviews:
Interview 1. Interview 2. Interview 3.
Interactive Design. Motion Design. Art Direction. UI/UX.
Lincoln Center Installation
Create a sensory experience that transforms perception. I analyzed space that stands in contrast to the function of the area's creative spirit and dedication. This typographical experience allows people to interact with their environments to form emotional connections to place. Colorful letters form words and thoughts used by dancers, singers and musicians in conversation with the designer (me).
Website Design. Art Direction. Motion Design. UI/UX
Brand design for DesigningForSocialChange.com view site
Many Design New York
Graphic Designer. Wireframe. Prototype. UI/UX.
Wine Board App. New York
How to remove emotional anxiety when ordering wine in a restaurant? This app helps select the right wine for a great dining experience. People like to share information about wine drinking.
Information System. Iconography. Art Direction. Motion Design. Art Direction. UI/UX.
Pratt Thesis Show
Create an identity system to unify and promote an exhibition of eighteen broad topics such as Meta-Modernism, CyberPower, Policy Activism, and Natural Entropy.
Design Methodology
Using punctuation (abstract glyphs) and hierarchy of a sentence structure: the beginning, middle, and end to establish the group's exhibition and editorial space.
Speculative Design. Concept Development. Design Research.
What is nature?
Our senses act as a resonant witness to change. Nature to me was a mixture of these two opposing environments, the city, and my backyard.
The lamp's abstract forms highlighted the sound that I mapped and orchestrated into a symphonic timepiece.
Inspired by Frank Chimero The Shape of Design.pdf
Calming Kimono
Sensory receptors throughout the body touch the fabric, affecting a meditative state. The material curates content and romanticizes data flow in the threads.
A haptic feedback system, sensual to the touch, interfaces balance with the clouds of information. Japanese kimono robes influenced this idea. Worn by emperors and monks, they afford calmness and harmony with nature.
Inspired by Nicholas Carr The Shallows and Dunne & Raby Speculative Everything.
Brand Development. Art Direction. Graphic Design
Grand Central Atelier is a collaborative workspace for the study and practice of figurative drawing, painting, and sculpture. The studio provides rigorous training, resident artist studios, exhibitions, concerts, lectures, artistic competitions and fellowships that together advance the academic tradition.
Catalogue Brochure, Email Marketing Campaign for Giving Tuesday and Newsletters.
Editorial Design. Design Research.
Photography. Design Writing.
Nature Inspired Entropy as a Method. A research anthology ceated from a sequence of still-life photographs researching nature’s entropy.
Inspired by how people use parks and mapping their historical behavior in green open spaces.
Nature's visual language can be used to communicate process. One looks contextually at nature and conceptualizes ideas aimed at satisfying need.
Author and Book Design By Leonor Kerke
© Pratt Institute 2016. View Book here at www.issuu.com.
Editorial pages of book. (top)
Analog Design Research Laboratory — The Capstone. (bottom-left)
Inspired by nature. (bottom-right)
